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Santiago Cubides · development and automation

Digital solutions to sell and work better.

I design and build landing pages, internal tools, automations and web applications around your business. You work directly with me, from the problem to a usable solution.

  • Websites that explain and convert
  • Internal tools
  • Automation and applied AI
  • Web applications and MVPs

Demos

A collection made to explore.

Explore working demos and real projects, created for different challenges and goals.

See how each specialty can fit your ideas.

  • Working demosTo explore
  • Data & limitsExplained
  • Inspiring ideasMade to apply

Not everything starts with an app

Technology is notthe starting point.The problem is.

First, I understand what you want to sell, improve, automate or launch. Then we design the right tool around it.

What do you need to solve?

The information exists. Finding it and knowing what comes next is the hard part.

  1. Centralise
  2. Organise
  3. Assign
  4. Measure

From scattered information to an operation you can see.

The result could be a website, an app, an automation or something completely different.

See how we'll work together

Starting point: Spreadsheets, WhatsApp, Email, Tasks, Scattered data. Clients. Tasks. Data. Team. Central system. Dashboard — One shared view.

How I work

A clear path to decide and build.

We first understand the problem. Then we define scope and move through stages we can review.

Scroll to follow the stages
  1. 01

    Understand

    Before thinking about screens, we understand what's happening.

    We discuss the goal, the people involved and the current process.

    Outcome

    A clearly defined problem and goal

  2. 02

    Define

    We agree on the journey, priorities and what remains outside scope.

    Outcome

    Scope · priorities · milestones

  3. 03

    Build

    I develop and we review a usable version in stages.

    Outcome

    Working versions you can review

  4. 04

    Validate

    We test the important cases and document what was delivered.

    We review user experience, mobile, performance, accessibility and key flows.

    Outcome

    Tested product + documentation

Ready to launch

Code · documentation · deployment · handoff

Every stage leaves something you can see, review and approve.

The person behind it

I'm Santiago. You work directly with me.

I design and build software and automation around concrete needs. I want to understand how your business works before choosing a tool. This site shows my own demos; I do not present them as client work.

Software developer and automation · Colombia · remote work

Santiago smiling with his cat Ahru in his arms.
Santiago & Ahru

Practical questions

Before we start

You don't need a technical brief to get started. These answers help you take the first step with a clearer picture.

Let's discuss your project
Do I need to define the whole project first?

No. Tell me what you want to achieve, who would use it and how you handle it today. We can use that to sort priorities, identify constraints and define a useful first version. A conversation, an example or a few notes can be enough to start understanding the problem.

Do you work in a specific industry?

I don't limit my work to one industry. I want to understand the process, the people involved and the outcome you need. Then we can assess whether a website, an internal tool, an automation or an application is appropriate, and whether my approach fits your needs.

Can you improve a website or tool I already have?

Yes, we can start with what exists. First, we review what works, where the difficulties are and what access or documentation is available. That helps us decide what to keep, what to adjust and whether anything needs rebuilding before we agree on the scope.

How do we define the budget and timeline?

They depend on scope, integrations and the material available. First, we clarify deliverables, priorities and dependencies; then we agree on a proposal with clear milestones and boundaries. If a new need comes up, we review its impact on time and budget before including it.

How do we review progress and changes?

Work moves through stages you can review: a structure, a design or a working version, depending on the stage. We compare each delivery with the agreed goal and gather your feedback. This helps us adjust course and distinguish a correction from an extension of the project.

Can it connect to the tools I already use?

We can assess connections with forms, email, a CRM, spreadsheets or other systems. Feasibility depends on their APIs, permissions and limits. Before proposing an integration, we review which information needs to move, who can access it and what should happen if something fails.

Does my project need artificial intelligence?

Only if it offers a concrete improvement, such as classifying requests, extracting information or preparing a response for review. A conventional automation may be enough. If we use AI, we define its limits, the data it needs and the steps that require human validation.

Will I be able to update the content myself?

If you need to publish or edit frequently, we can include a CMS or an administration panel. We define which content you can change, the permissions required and how to use it. That capability is part of the agreed scope; Aurora demonstrates this kind of tool.

What do I receive at handoff, and what happens next?

We define the handoff from the start: code, access, documentation and launch support according to the scope. We also clarify how to operate what we've built. Hosting, licences, external service usage and any ongoing maintenance are detailed in the proposal so you know what is covered.

Are these demos products ready to buy?

They are my own projects for exploring interfaces and complete flows. Each case explains what works, which data is illustrative and what is simulated. They help us discuss possibilities and show how I work; your project is defined around its context, users and requirements.

The next step

Tell me what you need to make possible.

It may be a page that explains your offer, a workflow that needs structure, or an idea ready to test. Let's start by understanding the problem and scope.

Write me an emailsanttiagocubides@gmail.comContinue on WhatsAppI'd rather use the form

You speak directly with me. No middlemen or required form.